Ballantine'S BRING 'FLAVOUR CHRISTMAS' TO AIRPORT Charles de Gaulle

Pernod Ricard Travel Retail channel launches limited edition Ballantine 's Christmas Reserve in 2012 exclusively for travel retail Europe , with Aelia .
People are encouraged to drink whiskey tasting & buy version of ' Christmas ' in new promotions ' Taste of Christmas ' - Christmas flavor - the promotion this month at Paris Charles de Gaulle airport .

This campaign comes shelves system typical white of winter , and eye-catching table tasting . Staff involved mixing cocktails for festive Christmas - ' Ballantine 's Clementine Bauble ' - attracting consumers , give them pocket book teaches cocktails , as well as provide them with information about products product and brand .

In addition, passengers are invited to sample the Ballantine 's Christmas Reserve tasting table with the pile of experiments on the ' notes ' different versions of Ballantine 's Christmas Reserve . Consumers can find the flavor of the whiskey as raisins , apple , ripe pear and caramel toffee .

" Ballantine 's Christmas Reserve is whiskey perfect for festivals with rich flavors designed to create experiences Christmas , " assistant brand manager channel travel retail Europe 's Pernod Ricard , Adriana Perez know .

" Whether it is to buy used or donated , it is an ideal for warm winter . Partnership with Aelia at our airport Charles de Gaulle is the perfect opportunity to carry the wine for this Christmas to the departure gates , while encouraging passengers to enjoy great cocktails mixed from Ballantine 's Christmas Reserve , " Perez said .

Launched in 2010 , Ballantine 's Christmas Reserve marked flavor of malt and Glenburgie Miltonduff in a liquid is said to bring " an original alternative to traditional blended whiskey at Christmas ."